The Erasmus
Sustainability
Program

Join our university initiative to take care of the planet. By transforming sustainable behaviours into measurable, reward-driven tasks we hope to move students to make better decisions for a brighter future.

Project background:

Project background

Personalizing Behavioral Interventions: A Machine Learning Approach To Foster Sustainable Behavior

In the fall of 2022, we had the ambitious idea to develop a new form of behavioral interventions. By combining our expertise in behavioral science and machine learning, we set out to develop an approach that personalizes behavior interventions based on the motives and behaviors of individual consumers.

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How it works:

Sign up
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Receive
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Report
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Redeem

User signs up
For the app and begins the process.

User receives
behavioural intervention notifications via email.

User reports
sustainable behaviour and receives points.

User redeems
points gained for great rewards

Sponsors:

Support Us:

How To Support And What You Can Expect

We are thankful to have a large body of supporters join this fantastic project. We are always on the lookout for anyone interested in getting involved and making a positive contribution to the planet.

That’s not all, this project is mutually beneficial for all involved. Take a look to see the benefits your involvement will bring to you, both immediately and in the future. We look forward to getting in touch.

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Funders:

Impressum

Researchers: Antonia Krefeld-Schwalb, Sebastian Gabel

Designer: Mila Welter

Developer: Paul Kievits

Email: sustainability@rsm.nl

Rotterdam School of Management, Erasmus University

© 2023

Erasmus University Rotterdam

Sustainability

Join our university initiative to take care of the planet

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