The Erasmus
Sustainability
Program

Join our university initiative to take care of the planet. By transforming sustainable behaviours into measurable, reward-driven tasks we hope to move students to make better decisions for a brighter future.

Project background:

Project background

Personalizing Behavioral Interventions: A Machine Learning Approach To Foster Sustainable Behavior

In the fall of 2022, we had the ambitious idea to develop a new form of behavioral interventions. By combining our expertise in behavioral science and machine learning, we set out to develop an approach that personalizes behavior interventions based on the motives and behaviors of individual consumers.

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How it works:

Sign up
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Receive
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Report
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Redeem

User signs up
For the app and begins the process.

User receives
behavioural intervention notifications via email.

User reports
sustainable behaviour and receives points.

User redeems
points gained for great rewards

Sponsors:

  • Fork Ranger

    App, seasonal calendar, and books

    Fork Ranger

  • vanPlestik

    vanPlestik discounts

    vanPlestik

  • Repeat

    REPEAT discounts

    Repeat

  • Willicroft

    Plant based cheese

    Willicroft

  • Kinfill

    Home and body care

    Kinfill

  • Bosch & de Jong

    Book discounts

    Bosch & de Jong

  • Oatly

    Plant based oat drinks

    Oatly

  • Rootzz

    Jackfruit in sauces

    Rootzz

  • De Polderij

    Sustainable coffee @Weij Bar

    De Polderij

  • ZO

    Home and body care

    ZO

  • Northern Wonder

    Coffee free coffee

    Northern Wonder

  • The Dutch Weed Burger

    Plant based burgers

    The Dutch Weed Burger

  • NoWa

    Infinity Keychain

    NoWa

  • MOYU

    Stone notebooks and discounts

    MOYU

Support Us:

How To Support And What You Can Expect

We are thankful to have a large body of supporters join this fantastic project. We are always on the lookout for anyone interested in getting involved and making a positive contribution to the planet.

That’s not all, this project is mutually beneficial for all involved. Take a look to see the benefits your involvement will bring to you, both immediately and in the future. We look forward to getting in touch.

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Support us

Funders:

  • Resilient Delta Convergence Initiative

    €30,000 Kickstarter Grant

    Resilient Delta Convergence Initiative

  • Erasmus Research Institute in Management

    €34,000 Research Grants

    Erasmus Research Institute in Management

  • Rotterdam School of Management, Erasmus University

    Operations

    Rotterdam School of Management, Erasmus University

  • The Dutch Research Council (NWO)

    €280,000 Veni Grant

    The Dutch Research Council (NWO)

  • Erasmus Centre for Data Analytics

    Funding Research Assistant

    Erasmus Centre for Data Analytics

Impressum

Researchers: Antonia Krefeld-Schwalb, Sebastian Gabel

Designer: Mila Welter

Developer: Paul Kievits

Email: sustainability@rsm.nl

Rotterdam School of Management, Erasmus University

© 2023

Erasmus University Rotterdam

Sustainability

Join our university initiative to take care of the planet

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